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Department of Business and Economics
Photo Team Professorship Digital Transformation © Mai Nguyen
Study Information Systems

Discover pioneering technologies and their application in business!

About degree program
Welcome to the professorship

Digitale Transformation

We teach and conduct research in the field of digitization, in particular on new, platform-based business models, agile project management, digital service innovations and the digitization of work.

Publications             Projects             Teaching             Team

Latest news

09/15/2026

Young Researcher Best Paper Award for Vincent Heimburg

Vincent Heimburg received an award at WI2026 in Linz for his JMIS publication on value co-creation in generative AI platform ecosystems.
A smiling man with glasses, a mustache, and a black puffer vest over a striped shirt holds a framed certificate. The certificate features the title "Best-Paper Nachwuchsaward" and the name "Vincent Heimburg". He stands in front of a mobile whiteboard with sketches.
09/11/2026

We attended the Wirtschaftsinformatik (WI) Conference 2026

The Digital Transformation Chair participated in the Wirtschaftsinformatik 2026 conference in Linz, Austria, and presented a paper.
A presenter stands at a black lectern marked with a white "JKU" logo in a wood-paneled lecture hall. He is wearing a striped button-down shirt, a conference lanyard, and holds a slide clicker in his right hand. To his left, a large projection screen displays a title slide: "More Prompts, More Problems – A Persuasive Design for Pro-Environmental Behaviour in Image Generations" by Kay Hönemann, Fabian Helms, and Manuel Wiesche from TU Dortmund University. The slide footer references the International Conference on Information Systems (WI) at JKU Linz and includes the JKU Business School logo. In the foreground, a desk holds monitors, input devices, water bottles, and hand sanitizer. On the far right, a tall window looks out onto greenery.
09/08/2026

We went to the Mensch und Computer (MuC) conference 2026

We took part in the Mensch und Computer 2026 conference in Duisburg and presented two papers and a demonstrator.
Three researchers stand side by side in front of a green wall at the Mensch und Computer 2026 conference. On the left is a woman in a pink shirt, in the center a man with glasses in a patterned shirt, and on the right a man with glasses, an FFP2 mask, and a dark shirt. All three wear conference lanyards. To their left is a blue banner reading "Transforming Interactions", and to their right is a large white illuminated letter "M".
07/15/2026

Research in Focus: The professorship Digital Transformation at the TU Dortmund Summer Festival 2026

The professorship Digital Transformation shows projects on AI, AR and smart homes at the TU Dortmund festival.
Two men stand outdoors behind a wooden information booth. The man on the left wears an FFP2 mask; the man on the right wears a dark blue shirt with light patterns. A monitor in the center of the table displays the "dt Digitale Transformation" logo and three smaller project logos. The table also holds two laptops, an orange lamp, informational flyers, and a small white humanoid robot.
07/13/2026

Congratulations on your successful doctorate, Amelie Schmid!

On July 9, 2026 Amelie Schmid (External Doctoral Student at the professorship Digital Transformation) successfully defended his dissertation.
The image shows a woman and a man standing next to each other in a brightly lit room, smiling directly at the camera. The woman on the left has long blonde hair and is wearing a light pink pantsuit with a black top underneath, a gold necklace, and black pointed shoes. On her head, she wears a striking, custom-decorated doctoral hat. The cylindrical base of the hat is covered with several printed photos, while the square top features a small rubber duck wearing its own miniature graduation cap and a green tassel. Standing to her right is a man with short brown hair, a beard, and round glasses. He is dressed in a white button-down shirt, a gray and black patterned blazer, light beige trousers, a dark belt, and brown leather brogue shoes; he wears a watch on his left wrist. In the background, large windows offer a sweeping view of a lush green, forested landscape under a cloudy sky. To the left side of the room, there is a high table set up with platters of snacks and finger food, with a red plastic crate sitting on the floor underneath it. On the right side, a mobile whiteboard on wheels and parts of other office equipment are visible. The light-colored floor is marked in a few places with strips of yellow tape.
07/07/2026

Participation in the 21st International Conference on Wirtschaftsinformatik (WI 2026) in Linz

The professorship Digital Transformation will present a study at the 21st International Conference on Wirtschaftsinformatik (WI 2026).
The image displays the logo and wordmark for the 21st International Conference on Business Informatics. On the left side, there is a light green square icon with rounded corners. Inside this square, the year "2026" is written in a smaller white font in the upper left corner. Below it, occupying the lower section of the square, is the abbreviation "Wi" in a large, bold white font. To the right of this icon is a left-aligned, three-line text in the same light green color as the square. The first line reads "21. Internationale Tagung", the second line is "Wirtschaftsinformatik", and the third line specifies the date and venue: "6.9. - 10.9.2026 JKU Linz".
06/19/2026

Participation in the 34th European Conference on Information Systems (ECIS) with award

The professorship Digital Transformation participated in the ECIS 2026 in Milan, Italy and presented three papers.
The image shows three men standing side-by-side outdoors on a green lawn on a sunny day, looking directly at the camera. All three are wearing long-sleeved button-down shirts, long trousers, and lanyards with name badges clearly displaying the text "ECIS". The man on the left wears glasses, has a slight beard, and is dressed in a light blue shirt, blue jeans, and brown shoes. The man in the middle is smiling and wears a light blue shirt, dark trousers, a brown belt, and brown shoes. The man on the right wears glasses, a white shirt, dark trousers, and black shoes. Behind the men is a circular flower bed with an outer border densely planted with bright pinkish-red flowers. Directly behind the flower bed, large white sculptural letters stand on the grass, though they are partially obscured by the people. The background is dominated by modern buildings featuring striking, undulating white slatted facades that contrast against a clear, bright blue sky. A covered pedestrian walkway is visible in the background on the left, while a dark blue directional signpost stands on the right. In the bottom left corner of the foreground, a small sign is visible showing a red circle with a slash through a dog, indicating that dogs are not permitted.
06/11/2026

Participation in the 21. International Conference on Design Science Research in Information Systems and Technology (DESRIST) 2026 in Münster.

The professorship Digital Transformation participated in DESRIST 2026 presented its two publications.
A group photo of three people standing next to a large, orange-to-pink gradient banner in a foyer. The banner reads "DESRIST 2026" in large letters and promotes the "21st International Conference on Design Science Research in Information Systems and Technology" taking place from June 8-10, 2026, in Münster. To the left of the banner stands a woman with long, light hair, wearing a white short-sleeved top with eyelet embroidery and a dark skirt. To the right of the banner stand two men: the one on the left wears glasses, a light blue button-down shirt, jeans, and a brown belt; the one on the right is the man from the first image, wearing a dark blue sweater over a white shirt and light trousers. All three are wearing conference name badges around their necks and are smiling at the camera. In the background, glass double doors lead outside to greenery, and a table with a monitor is visible on the left edge of the image.
06/09/2026

Publication of a Study on AI Explainability and Trust Repair in Conversational AI Systems

The professorship Digital Transformation published a new study on AI Explainability and Trust Repair in Conversational AI Systems
The image is an infographic illustrating four different trust repair strategies used by AI systems, divided into two categories: human-like and system-like approaches. In the left section, under the heading "Human-like trust repair strategies:", there are two illustrations of a small orange robot standing next to a smartphone. In the first scene, titled "Apology", the robot looks sad, places a hand on its chest in a remorseful gesture, and the chat interface on the phone screen reads: "I apologize for my mistake. You're right.". The second scene next to it is labeled "Asking questions". Here, the sad-looking robot is shrugging its shoulders, has a blue question mark hovering above its head, and the phone screen displays the message: "Could you please point out where I made an error?". In the right section, under the heading "System-like trust repair strategies:", the robot's demeanor changes, and it is depicted with a strictly neutral facial expression. The third scene, labeled "Local explanation", shows the robot pointing at the phone screen, which now displays dark panels with statistical data values such as "Jeans: +0.78", "Missing: +0.65", and "Cap: -0.13". The fourth and final scene is titled "Counterfactual options". Here, the neutral-looking robot points at the phone, which shows a user interface with three clickable buttons labeled "Option A", "Option B", and "Option C". The four distinct scenarios are visually separated from one another by vertical, dashed green lines.
05/22/2026

Participation in the SIGMIS CPR Conference 2026 with award

The professorship Digital Transformation participated in the Computers and People Research Conference 2026 and received an award.
Lisa Schned giving a presentation
05/06/2026

New master's thesis topic: From Error to Inspiration: Quantifying the Impact of AI Hallucinations on Creative Work

This thesis will use experiments to analyze in which cases AI hallucinations help or hinder creative performance.
News image for theses
04/29/2026

Publication of a study on trust repair strategies following privacy breaches in smart home systems

The professorship Digital Transformation published a new study on privacy breaches of smart home providers.
The illustration depicts an abstract concept of networking within a smart home. On a simple white shelf attached to a light gray wall sit four different smart home devices, arranged from left to right: a glowing lightbulb, a white security camera with a black lens, a square white control module or thermostat with a digital display showing "0.0" and a small red button, and a cylindrical black smart speaker. Hovering centrally directly below the shelf is a large, red warning triangle. In the center of this triangle is a white padlock that is cracked vertically down the middle, symbolizing a security breach or vulnerability. In the lower area of the image, there are four blue cloud symbols representing cloud networks. Each cloud contains a dark, stylized house icon. A network of lines connects all these elements: solid blue lines with round nodes lead downwards from the devices on the shelf to the warning triangle. Dotted blue lines also lead from the clouds at the bottom up to this central triangle. A key detail is visible on the right side near the black smart speaker: the connection lines originating from this device feature red nodes instead of blue ones in certain spots, highlighting an acute threat, data leak, or a compromised connection specifically linked to that device. Additionally, partial views of empty white picture frames can be seen on the far left and right edges of the image.

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