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Logo "Digital Transformation" with text
Department of Business and Economics
North Campus with the Mathetower building © Roland Baege​/​TU Dortmund

We attended the Wirtschaftsinformatik (WI) Conference 2026

A presenter stands at a black lectern marked with a white "JKU" logo in a wood-paneled lecture hall. He is wearing a striped button-down shirt, a conference lanyard, and holds a slide clicker in his right hand. To his left, a large projection screen displays a title slide: "More Prompts, More Problems – A Persuasive Design for Pro-Environmental Behaviour in Image Generations" by Kay Hönemann, Fabian Helms, and Manuel Wiesche from TU Dortmund University. The slide footer references the International Conference on Information Systems (WI) at JKU Linz and includes the JKU Business School logo. In the foreground, a desk holds monitors, input devices, water bottles, and hand sanitizer. On the far right, a tall window looks out onto greenery. © Deepty Bhusal​/​Uni Osnabrück
Fabian Helms during his presentation
The Digital Transformation Chair participated in the Wirtschaftsinformatik 2026 conference in Linz, Austria, and presented a paper.

Fabian Helms presented a paper co-authored with Kay Hönemann and Manuel Wiesche: Hönemann, Kay; Helms, Fabian; and Wiesche, Manuel. (2026). More Prompts, More Problems: A Persuasive Design for Pro-Environmental Behavior in Image Generation.

In this paper, we examine how digital nudges can encourage users of text-to-image systems to adopt a more environmentally conscious approach to generative AI. Given the high resource demands of generative AI systems, the study analyzes, in a scenario-based online experiment with 203 participants, how different persuasive design mechanisms influence usage behavior. The results show that a nudge based on social rejection reduced the number of image generations by 24%, while a fear nudge increased the intention to reduce unnecessary image generations in the future by up to 22%.

We were able to gain many exciting experiences and insights from the presentations, panels, and discussions, as well as make many new and interesting connections.

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