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Department of Business and Economics

Research visit at Case Western Reserve University

Vincent Heimburg was a guest of Professor Youngjin Yoo as part of a research project on the use of generative AI in companies.

Vincent Heimburg has just returned from a two-month research stay at the Department of Design and Innovation at the Weatherhead School of Management. The Weatherhead School of Management is the business school of Case Western Reserve University in Cleveland, Ohio, USA.

Vincent was invited by Professor Youngjin Yoo to work on a collaborative research project on the strategic use of Generative Artificial Intelligence (AI) systems in companies. The project focuses on how companies strategically align the configuration of Generative AI systems with the characteristics of the tasks in which they are deployed.