Master

Managing Digital Platform Ecosystems

Study profile:	Master / Business C: Digitization & Entrepreneurship
Modul:	Digitale Transformation II
Lecture:	Managing Digital Platform Ecosystems
Lecturer:	Manuel Wiesche, Vincent Heimburg
Size / Credits:	4 SWS / 7,5 Credits
Date and Location:	Lecture: Thursday, 10:15 - 11:45, CT ZE 02, starting April 6th Group project / Exercise: Wednesday, 10:15 - 11:45, C-HS 3, starting April 19th
Planned Guest Lectures:	Firm Elvah, Firm Logarithmo
Language:	English
Application:	No application required. Please email Vincent Heimburg until the day of the first lecture (Thursday the 6th of April) to get access to the moodle course room.

Contact Vincent Heimburg

Content

Digital platforms are at the heart of business model change in digital transformation. Companies like Apple, Facebook, Uber and Google, but also Microsoft, SAP, and Salesforce develop ecosystems, where partners develop a plethora of applications to match customer needs on their digital platform.

In this course, students will learn about digital platform ecosystems. The course addresses the managerial challenges in building and scaling platform-based business models and governing the ecosystem surrounding the digital platform. In addition to participating in the lecture, students will conduct a group case work assignment on digital platform ecosystems.

Course documentation

Selected Literature

Evans, D. S. "Some empirical aspects of multi-sided platform industries." Review of Network Economics 2.3 (2003).
Eisenmann, T, G Parker, and M. W. Van Alstyne. "Strategies for two-sided markets." Harvard business review 84.10 (2006).
Gawer, A. Platform Dynamics and Strategies: From Products to Services. Edward Elgar Publishing, 2009.
Hein, A., Schreieck, M., Riasanow, T., Soto Setzke, D., Wiesche, M., Böhm, M., and Krcmar, H. 2020. "Digital platform ecosystems," Electronic Markets (30), pp. 87-98.
Katz, M. L., and C. Shapiro. "Systems competition and network effects." Journal of economic perspectives 8.2 (1994): 93-115.
Schreieck, M., Wiesche, M., and Krcmar, H. 2016a. “Design and Governance of Platform Ecosystems - Key Concepts and Issues for Future Research,” 24th European Conference on Information Systems, Istanbul.
Tiwana, A. ”Platform ecosystems: Aligning architecture, governance, and strategy”. Newnes, 2014.
Schreieck, M., Wiesche, M., & Krcmar, H. (2021). Capabilities for value co-creation and value capture in emergent platform ecosystems: A longitudinal case study of SAP’s cloud platform. Journal of Information Technology, 36(4), 365-390.
Schreieck, M., Wiesche, M., & Krcmar, H. (2022). Governing innovation platforms in multi-business organisations. European Journal of Information Systems, 1-22.
Hurni, T., Huber, T. L., & Dibbern, J. (2022). Power dynamics in software platform ecosystems. Information systems journal, 32(2), 310-343.

Location & approach

By car

The campus of TU Dortmund University is located close to interstate junction Dortmund West, where the Sauerlandlinie A 45 (Frankfurt-Dortmund) crosses the Ruhrschnellweg B 1 / A 40. The best interstate exit to take from A 45 is "Dortmund-Eichlinghofen" (closer to Campus Süd), and from B 1 / A 40 "Dortmund-Dorstfeld" (closer to Campus Nord). Signs for the university are located at both exits. Also, there is a new exit before you pass over the B 1-bridge leading into Dortmund.

To get from Campus North to Campus South by car, there is the connection via Vogelpothsweg/Baroper Straße. We recommend you leave your car on one of the parking lots at Campus North and use the H-Bahn (suspended monorail system), which conveniently connects the two campuses.

By bus, subway and train

TU Dortmund University has its own train station ("Dortmund Universität"). From there, suburban trains (S-Bahn) leave for Dortmund main station ("Dortmund Hauptbahnhof") and Düsseldorf main station via the "Düsseldorf Airport Train Station" (take S-Bahn number 1, which leaves every 20 or 30 minutes). The university is easily reached from Bochum, Essen, Mülheim an der Ruhr and Duisburg.

You can also take the bus or subway train from Dortmund city to the university: From Dortmund main station, you can take any train bound for the Station "Stadtgarten", usually lines U41, U45, U 47 and U49. At "Stadtgarten" you switch trains and get on line U42 towards "Hombruch". Look out for the Station "An der Palmweide". From the bus stop just across the road, busses bound for TU Dortmund University leave every ten minutes (445, 447 and 462). Another option is to take the subway routes U41, U45, U47 and U49 from Dortmund main station to the stop "Dortmund Kampstraße". From there, take U43 or U44 to the stop "Dortmund Wittener Straße". Switch to bus line 447 and get off at "Dortmund Universität S".

The H-Bahn (Suspended Monorail System)

The H-Bahn is one of the hallmarks of TU Dortmund University. There are two stations on Campus Nord. One ("Dortmund Universität S") is directly located at the suburban train stop, which connects the university directly with the city of Dortmund and the rest of the Ruhr Area. Also from this station, there are connections to the "Technologiepark" and (via Campus Süd) Eichlinghofen. The other station is located at the dining hall at Campus Nord and offers a direct connection to Campus Süd every five minutes.

By airplane

The AirportExpress is a fast and convenient means of transport from Dortmund Airport (DTM) to Dortmund Central Station, taking you there in little more than 20 minutes. From Dortmund Central Station, you can continue to the university campus by interurban railway (S-Bahn). A larger range of international flight connections is offered at Düsseldorf Airport (DUS), which is about 60 kilometres away and can be directly reached by S-Bahn from the university station.

At Campus

The departments of TU Dortmund University are spread over two campuses, the larger Campus North and the smaller Campus South. Additionally, some areas of the university are located in the adjacent "Technologiepark".